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Stories from 2005-02-27

Newspapers desperate to remain relevant

Frank Ahrens | Washington Post | February 27, 2005

"But ad rates are set by circulation figures: As circulation drops, so too will the amount papers can charge advertisers. / The result can be a vicious cycle. As advertising declines, newsrooms find it more difficult to afford overseas bureaus, extensive national operations and other editorial additions that help produce an authoritative daily report. As they cut back, they risk sending readers elsewhere for news, leading to further circulation declines and lower ad rates." [more]

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